Kovert Creative, a bi-coastal marketing and communications powerhouse, has bolstered its ranks with the addition of Sony’s Mallory Morehead Pritzl. This move marks a strategic expansion for the firm, as Morehead Pritzl will lead the entertainment public relations team, overseeing communications for high-profile clients like Jimmy Kimmel Live!, Paper Kite Productions, and SmartLess Media, while also working closely with Bloomberg Media and Spotify.
With 15 years of experience in the industry, Morehead Pritzl brings a wealth of knowledge and expertise to Kovert. Her previous roles include director of corporate communications at Sony Pictures Television, where she honed her skills in campaign management, executive visibility, and crisis communications. Prior to that, she worked in corporate communications and publicity at Amazon MGM Studios, Fox, and NBC, contributing to the success of shows like America’s Got Talent, Bob’s Burgers, and Jeopardy! Her career began in the prestigious NBC Page Program, setting the stage for her future leadership roles.
Kovert’s co-CEO, Lewis Kay, praised Morehead Pritzl’s strategic acumen and deep connections within the entertainment industry. "Mallory is sharp, strategic, and deeply connected across the entertainment landscape," Kay said. "Her experience across networks, streaming, and studios makes her a natural fit for our clients, and we’re fortunate to have her at Kovert."
Kovert Creative is known for its comprehensive range of services, including brand communications, talent PR, video and content development, event production, experiential marketing, influencer and social media marketing, digital strategy, and creative and design. The firm’s impressive client list includes top names like Jimmy Kimmel, Amy Poehler, Jack Black, Will Arnett, Colin Farrell, John Mulaney, Wanda Sykes, Ike Barinholtz, Leanne Morgan, Will Forte, Zach Braff, Sean Evans of Hot Ones, SubwayTakes’ Kareem Rahma, and Markiplier. The company’s clients span across Bloomberg Media, Suntory Global Spirits, First We Feast, SmartLess Media, Spotify, and more.
The addition of Morehead Pritzl is a significant step forward for Kovert Creative, enhancing its ability to provide comprehensive and strategic public relations and marketing solutions to its clients. Her expertise and connections will undoubtedly contribute to the firm’s continued success and growth in the dynamic world of entertainment.
